Creativity for Good
Client Breakthrough
Brand Breakthrough
Agency Ogilvy & Mather
Brief 92% of women in India have experienced sexual harassment in public places.
Our task was to go beyond creating awareness for sexual harassment.
We had to provide a solution.
Cultural Context
 In India, women do not talk about sexual harassment.
Not even with family and friends.
We got them to share their story with the one person who could actually make a difference – their sons.
Because when a young man realises that even his mother is not spared, he empathises with the problem at a deeper level.