Ad/ Promotional Film 31 – 60 sec
Client Breakthrough
Brand Breakthrough
Agency Ogilvy & Mather
Cultural Context 92% of women in India have experienced sexual harassment in public places. Our task was to go beyond creating awareness for sexual harassment. We had to provide a solution.
Solution
 In India, women do not talk about sexual harassment. Not even with family and friends. We got them to share their story with the one person who could actually make a difference – their sons. And when a young man realises that even his mother is not spared, he empathises with the problem at a deeper level.
Audience
 Our primary audience was mothers of sons, followed by general mothers, women and young men.