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| Client | Marvel Group | |||
| Brand | Mother’s Pride | |||
| Agency | Out of the Box | |||
| Brief | Mother’s Pride, Preschool wanted to come up with something that appreciates and acknowledges every child, and makes him/her feel special and loved about what he/she is born with. Further, the objective was also to convey the importance of not comparing children with each other, but appreciating and making every child blossom into a confident and happy individual. |
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| Solution |
We sat with the core team of Mother’s Pride, which included early education experts, curriculum experts, and teachers, and zeroed in on 30 inherent qualities and talents in children, which are essential for their overall development. We took these 30 important qualities, and turned them into a set of 30 certificates, The Prodigies of Mother’s Pride, which celebrates the geniuses in every child. |
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| Results |
Every month at all 85 branches of Mother’s Pride, more than 30,000 children receive these certificates, and thereby, they reach to more than 60,000 parents. The certificates not only let children feel good about themselves, but also parents feel proud of their ward. Further, it’s also a great keepsake for parents to treasure, and show the little ones their achievements, when they grow up. | |||
