Use of Online Display
Client NGC India Pvt Ltd
Brand Nation Geographic Channel India
Agency Flying Cursor Interactive
Brief National Geographic Channel India was giving its viewers a blast from the past with its new show: 90s – The Unforgettable Decade.
Our objective was to engage a larger audience who are not typical NGC viewers, by communicating to them the lighter aspects of the channel through the entertainment and nostalgia elements of our show.
Scale & Location
 Location/Platform: We created two interactive rich media mobile banners. Each with the aim of inducing 90s nostalgia while engaging the audience at the same time.
Platforms – Mobile Applications & WAP sites
Cultural Context
 Location/Platform: We created two interactive rich media mobile banners. Each with the aim of inducing 90s nostalgia while engaging the audience at the same time.
Platforms – Mobile Applications & WAP sites
Solution
 We took this insight and merged it with the fact that most of our audience is present on mobile and came up with an idea to bring the 90s alive right on their mobile screens.
Results:
 The interactive banners helped us engage with our audience thereby driving more people to watch the show. We also helped the channel transition from its serious image to a more hip and entertaining one.With a budget of just Rs. 4,00,00/- we managed to garner more than 12.82 Million Impressions on mobile banners. And more than 1,53,030 users traveled back in time and refreshed their 90s memories.
Insights:
 90s kids or the people born in the 90s take great pride in the imagery from that decade. We realised that all the social media platforms are flooded with memes, images and videos on topics like ‘Only 90s kids will remember’. And to tug this emotion a throwback can do wonders.