| Use of PR | ||||
| Client | P&G India | |||
| Brand | Ariel Matic | |||
| Agency | BBDO INDIA | |||
| Brief | Get the attention of and engage with our TG: this was important because our TG saw the brand as ‘not for people like me’. To drive sales of Ariel through Ariel’s brand promise of ‘best stain removal in one wash’ | |||
