Get the attention of and engage with our target audience (young urban women between 16-24)Drive relevance and as a result its sales by pushing the brand promise, that ‘Whisper gives you the confidence to be UNSTOPABBLE’.
Cultural Context
In India, nobody talks about period. It’s treated like a bad word. As soon as girls hit puberty they are introduced to many different ‘don’t’s’-don’t worship, don’t enter the kitchen and the most ridiculous one, don’t touch the pickle as menstruating women are considered impure, and it is believed that if they touch it, the pickle will rot. Whisper decided that it was time to bust these myths.
