Production Design for Film Advertising
Client Havells India Ltd
Brand Havells
Entrant Absolute Productions
Cultural Context The sequence of this film has a backdrop of an old folk dance of Tamil Nadu- Puliyattam (means Tiger Dance). Through a humorous fight amongst the tigers, the film makes a proposition stating that Havells wires doesn’t catch fire.
A proposition that Havells wires don’t catch fire. Target Audience: Traders, people building their own homes & home owners