| Use of Radio & Audio |
| Client |
|
Abbott Healthcare Private Limited |
| Brand |
|
Abbott India |
| Entrant |
|
BBH India |
|
|
|
| Brief |
|
Abbott’s objective was to show how modern medicine has changed the lifestyle of people. 3 audience groups were targeted in Mumbai and Delhi. Upwardly mobile (18-40 years), family focused (25-50 years) and matured adults (50+) |
Solution
|
|
The idea was to tell inspiring stories of real people overcoming real problems. We came up with the first-ever ‘Live Radio Spots’ – radio spots made outdoors. In real locations, we told the stories of real people who have come to lead healthier, fuller lives because of Abbott’s products. |
