Use of Radio & Audio
Client Abbott Healthcare Private Limited
Brand Abbott India
Entrant BBH India
Brief Abbott’s objective was to show how modern medicine has changed the lifestyle of people. 3 audience groups were targeted in Mumbai and Delhi. Upwardly mobile (18-40 years), family focused (25-50 years) and matured adults (50+)
The idea was to tell inspiring stories of real people overcoming real problems. We came up with the first-ever ‘Live Radio Spots’ – radio spots made outdoors. In real locations, we told the stories of real people who have come to lead healthier, fuller lives because of Abbott’s products.