| User Experience Design (UX) | ||||
| Client | IDFC Mutual Fund | |||
| Brand | IDFC Mutual Fund | |||
| Entrant | Bombay Design Centre | |||
| Brief | To educate tax-payers by demonstrating the superiority of ELSS mutual fund to save tax over traditional tax-saving options which give low returns and have high lock-in periods. Targeted towards the digital savvy tax-payers and salaried people. | |||
| Solution |
The insight that most of us tend to put off investing in a tax-saving investment till the very end and then end up investing in traditional tax-saving options like PPF, EPF, FD, NSC. This leads to buying policies that we don’t need and our money gets locked up for years. This prompted us to build this immersive experience to educate tax-payers. Avg time on site 2.5 mins of 400k monthly users. | |||
