Hotstar needed a TV ad campaign for their new ‘Fastest Score Update’ feature on their app. The objective was to showcase this feature which claimed to be faster than what’s broadcast on air. Their target audience was ‘cricket enthusiasts’ who are hooked on every score update during live cricket matches.
Solution
The ad focused on speed and split-second decisive moments. We used the fastest objects / animals on the planet known to man spliced between a cricket match to deliver one sharp message: THE FASTEST SCORE on HOTSTAR. Our precisely designed soundscape helped rapidly shift attention between each frame & follow the action.
