| Writing for Film Advertising – English |
| Client |
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TRUE SCHOOL OF MUSIC |
| Brand |
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TRUE SCHOOL OF MUSIC |
| Entrant |
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Dynamite Design |
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| Brief |
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The True School of Music’s objective is to develop the entrepreneurial skills in aspiring music students. The challenge for a music school in India is to engage and build faith with the parents and inspire and empower the youth. We were called in to create their communication campaign to promote TSM and inspire both parents and the students and take the leap and follow their passions. |
Solution
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Our brand film was designed and styled to be youthful and reach out to aspiring musicians. Accordingly, we chose musician & youth icon Anushka Manchanda to help us write & perform a spoken-word piece set to music. Our use of prominent typography and motion design elements throughout the film helped viewers maintain attention on the catchy, yet meaningful words. |
