Illustration for Advertising | ||||
Client | Enormous Brands | |||
Brand | Enormous Brands | |||
Entrant | Enormous | |||
Brief | Enormous wanted to do something that makes a difference. Something that turned a token gesture of sending out calendars into something more meaningful. | |||
Cultural Context | Wishing their clients a ‘happy new year’ and sending out a branded calendar along with curios and sweets is part of every company’s to-do list at the turn of the year. It’s a brands way getting space on client’s tables, and in their minds. Scale & Location – The calendar was distributed to over fifty current clients and eighty prospective clients at the turn of the year. It’s a brands way of getting space on current and prospective client’s tables, and in their minds. | |||
Solution |
The objective was to increase goodwill amongst our client base. And instead of just getting a place on their tables, we wanted to get space in their hearts. |