Direct Response ; Press & Poster
Client Snapdeal
Brand Snapdeal
Entrant Famous Innovations
Brief On the occasion of Father’s Day, all e-commerce brands communicate through the usual sale and offer print ads. Snapdeal wanted to do more than just communicate an offer. It wanted to engage with dads and unite them to be part of a larger movement.
Solution The majority of baby changing rooms are accessible to women only thus leaving dads out of the equation. So our solution was to change the baby changing room symbol to show both parents. We spoke about the symbol change in our print ad and asked people to download the new sign off the Snapdeal website and put it up wherever they saw the wrong sign in use.
Insight The ad ran nationally on the front page of the Times of India on Father’s Day (June 19, 2016).