How do you do communicate Father’s Day to a customer base that is bombarded with the usual sale and offer ads on the day. Moreover, how can you engage with them beyond just a mere print ad. How can your communication become a part of their lives.
Solution
The majority of baby changing rooms are accessible to women only. So our solution was to change the baby changing room symbol to show both parents. Our print ad promoted our newly designed symbol which could be downloaded off the Snapdeal site. With people putting it up at workplaces, malls, cinemas and more, we got people to use a piece of Snapdeal in their daily lives.
