Direct Integrated Campaign
Client Nestle
Brand Nestle
Entrant Famous Innovations
Brief In India, girl child education is one of the most pressing concerns. But with over 20 million girls dropping out of school every year, clearly, this is a cause that has been sidelined. The challenge was to re-focus the nation’s attention on this important cause and raise funds to send our girls back to school.
Solution Nestle decided to adopt the cause of girl child education. Partnering with Project Nanhi Kali it made a very special kind of donation – the taglines of its most popular brands, KitKat, NescafĂ© and Maggi. The new taglines supported the cause of girl child education getting people to visit and donate. Turning carriers of food into carriers of hope.