Use of Music for Film Advertising
Client Hotstar
Brand Hotstar
Entrant Creativeland Asia
Cultural Context IPL is an annual T20 cricket franchise. Unlike other cricket formats, it is fast paced and unpredictable. The action-packed short duration format ensures that the audience cannot easily tear itself away. But as the 6 week tournament becomes more ubiquitous, the audience is less inclined to remain glued to the TV. With Hotstar you can be ready for the hot game without disrupting your life.
Solution
 IPL is an unpredictable format that and can heat up anytime. Every IPL match is interspersed by ‘hot moments’ that a true fan cannot afford to miss. And these hot moments are worth overcoming data cost barriers. Capitalizing on this, the #TaiyaarReh campaign urges fans to be in a state of constant readiness with Hotstar so that no matter where they are, they always catch the hot game.