Use of TV and Cinema
Client TATA SKY
Brand TATA SKY
Entrant Ogilvy & Mather
Brief Tata Sky has the maximum number of channels, but no one has noticed this. How do we make this an unforgettable fact?
Solution
We transformed a TV campaign into a hide & seek game. Tata Sky’s more than 600 channels were turned into more than 600 places to hide. We inserted multiple ads in fixed time slots across all 600 channels. People scanned through them to spot Mr. Amitabh Bachchan, hiding in them. Once they found him, all they needed to do was to answer a simple question and earn an opportunity to meet him in person.