| Use of TV and Cinema | ||||
| Client | TATA SKY | |||
| Brand | TATA SKY | |||
| Entrant | Ogilvy & Mather | |||
| Brief | Tata Sky has the maximum number of channels, but no one has noticed this. How do we make this an unforgettable fact? | |||
| Solution |
We transformed a TV campaign into a hide & seek game. Tata Sky’s more than 600 channels were turned into more than 600 places to hide. We inserted multiple ads in fixed time slots across all 600 channels. People scanned through them to spot Mr. Amitabh Bachchan, hiding in them. Once they found him, all they needed to do was to answer a simple question and earn an opportunity to meet him in person. | |||
