Tactical Branded Content & Entertainment
Client Nestle + Nanhi Kali
Brand Nestle + Nanhi Kali
Entrant Famous Innovations
Cultural Context Radio jingles are very popular in India – especially of those brands that are close to the masses.
Solution Each classroom has a handful of good singers. By using the talent of Nanhi Kali school singers, the voice academy gave them a platform to make them realise that they can be self-sufficient.
Insight The campaign ran for 2 weeks – 1 week before Women’s Day and 1 week post Women’s Day.