Use of Experiential Marketing
Client Vodafone India Limited
Brand Vodafone
Entrant Kinetic Worldwide
Brief The brief was to drive footfall to Vodafone stores , so that mobile users could get first-hand experience of using the ‘m-pesa’ app & (b) activate instant downloads of ‘m-pesa’ app through high speed Vodafone 4G network & (c) Spread awareness on the importance of saving trees and importance of recycling wastes and thus help maintain ecological and environmental balance for perpetuity.
The initiative was communicated through local newspapers, FM radio & social media. On the event day, branded standees & promo kiosks with digital weighing machines were placed at the Vodafone stores. ‘m-pesa’ promoters were placed to manage logistics & help attendees to download the m-pesa app. Instant money transfers had been made to all those who turned up to deposit their old newspapers.