Poster Advertising/ Free Format
Client GlaxoSmithKline Consumer Healthcare Ltd.
Brand Eno Antacid
Entrant Ogilvy & Mather
Brief To communicate the effectiveness of ENO the best antacid for digestion after heavy eating.
Scale & Location This piece was placed at restaurants, medicine shops and outside fast food joints to reinforce the product’s benefit.
Posters which communicate excessive eating in a creative yet simple way and a line that people will not just identify with but use it often after they have eaten their heart’s fill.