Use of Outdoor
Client Standard Chartered Bank
Brand Standard Chartered Bank
Entrant ibs
Brief Standard Chartered has been associated with the Mumbai Marathon, for the past 13 years. Despite being the title sponsor, Standard Chartered’s brand communication, ‘Here for Good’, was often overshadowed by the grandeur of the big race.The challenge was to reclaim our role in this partnership and speak to the audience in a way which was salient way beyond the marathon.
The Best Sign let users find their route or bus number in the language of their choice (English, Hindi or Marathi). With the Best Sign, commuters didn’t have to rely on others for help. This was especially helpful at times when there was nobody around the bus-stop to approach for help. Providing an estimated time of arrival further simplified lives.