| Use of Direct Media | ||||
| Client | Tata Teleservices Ltd. | |||
| Brand | Tata Docomo Business | |||
| Entrant | ibs | |||
| Brief | To convince SMEs that their broadband internet is not up to speed. | |||
| Solution |
The e-mailer offered the viewer a better connection in the form of Internet Leased Lines just when the viewer was questioning his existing broadband connection. This increased the chances of enquiries and hence, subscriptions. | |||
