Ad/ Promotional Film 1 / 30 sec
Client Vodafone India
Brand Vodafone SuperNet 4G
Entrant Ogilvy & Mather
Solution Through our slice-of-life stories, we demonstrated how you can become an everyday Superhero with Vodafone SuperNet. Our films showed occasions where SuperNet enabled people to be their personal best. In this film, we show a father who goes out of his way in an alien town when his little daughter is in distress.
Insight We needed to remind Smartphone subscribers that there’s more to being a better network than offering 4G services. To change the conversation, we changed the game. We rebranded our network without a number.We used branding to cue a superior network. We called it Vodafone SuperNet.