Fiction over 5 mins
Client Pernod Ricard India Private Limited
Brand Royal Stag Barrel Select Large Short Films
Entrant River Advertising
Scale & Location India loves to view video content on their screens. About 5 billion video views happens in a month and under 20 mins is the ideal duration for watching.This creates a big world for short format video content creation. How would then the brand ensure that their content stands apart from the rest?
Solution Known directors like Neeraj Pandey & stalwarts such as Naseerudin Shah, Manoj Bajpayee, Tisca Chopra created shorts as buzzworthy as Bollywood features. Result – Chutney, Ouch & Int. Café Night, films that broke the internet. Chutney with over 80 million views is the biggest short film ever. Collectively, they have been covered by 500+ news portals, made celebs tweet– making India love short films