Ad/ Promotional Film 31 / 60 sec
Client M P Tourism Develop Corporation
Brand Tourism
Entrant Ogilvy & Mather
Solution It aimed to excite the travellers who come to MP. The basic thought behind this campaign is wonder and it has been the umbrella thought for all the campaigns that has been done for Madhya Pradesh. This time, our endeavour was to find a new kind of wonder and we succeeded in doing so by using toys. We wanted to bring out the child like curiosity in the travellers.
Insight The key insight to the campaign is that a toddler looks at the toys shown in the film with astonishment and stays amazed, similarly, when a traveller visits Madhya Pradesh for the first time, he/she is amazed to see the marvels of the state such as temples of Khajurao, Kanha National Park, sacred city of Ujjain, natural beauty of Pachmarhi and others.