Use of Technology
Client USL Diageo
Brand McDowells no.1 Soda
Entrant Mindshare
Brief MCD no.1 wanted to grow their market share in the whisky category by recruiting from Beer. Therefore the goal was to remain top of mind among the Beer consumers. The challenge here was to outshout the Beer brands who were highly active on TV in the most cost efficient way
Solution
 We made use of the audio finger printing technology which identified the audio on TV through user’s mobile app sdk. Using this, we were able to bucket audience who watched Beer ads and football on TV into different targetable segment. Different set of contextual creatives were used for both segments to increase relevance. We made use of the audio finger printing technology which identified the audio on TV through user’s mobile app sdk. Using this, we were able to bucket audience who watched Beer ads and football on TV into different targetable segment. Different set of contextual creatives were used for both segments to increase relevance.