Ad/ Promotional Film 31 / 60 sec | ||||
Client | Star Private India Limited | |||
Brand | Star Plus | |||
Entrant | Ogilvy & Mather | |||
Solution | The film tells a simple, sweet yet powerful story of the happy result of a newer way of thinking. It’s a tribute to the women who succeed and to men whose progressive thinking makes them stand by, and not in the way of, women realising their potential. Aamir Khan brings great credibility and empathy to the role of a father whose progressive thinking gives his daughters the freedom to flourish. | |||
Insight | Insights – The work ran on TV on Star network and other broadcast networks 10 days leading to Women’s Day. It was also widely watched on Facebook, Twitter, YouTube, HotStar. |