Ad/ Promotional Film 31 / 60 sec
Client Pidilite Industries Pvt. Ltd.
Brand Fevikwik Gel
Entrant Ogilvy & Mather
Solution As the ball is maneuvered through sticks, we see the new improved Fevikwik Gel’s superior hold working its magic. The Fevikwik Gel is so thick that it holds its ground without ever dripping, and keeps the ball strongly glued to the stick even under adverse conditions.
Insight Insights – Fevikwik Gel is a much thicker formulation that helps in easier, more pointed application. No matter the orientation of the surface, be it ultra-smooth, twisted or upside down, Fevikwik Gel makes sticking things way easier.