| Use of Direct Media | ||||
| Client | CaratLane | |||
| Brand | CaratLane | |||
| Entrant | Famous Innovations | |||
| Brief | CaratLane is a contemporary fine jewellery brand which is available online and has stores of its own. They wanted to do a campaign for their range of Solitaires and Rings with a special focus on proposals. | |||
| Solution | We created the CaratLane Proposal Box, a personalised packaging for every customer who wished to propose with our ring. The customer had to choose a ring on our website and share their story. It was then recrafted into 7 parts and put on boxes which were designed like Russian dolls, inspired by the shape of rough diamonds. For a relationship that’s unique, we made packaging which was the same. | |||
