Use of Collaboration
Client Hindustan Unilever
Brand Domex
Entrant Mindshare
Brief Domex from the Unilever stable has initiated the “Swachh Aadat Swachh Bharat” (SASB) program, a behavior change program to promote good health and hygiene practices in Rural India. One such thrust area is sanitation which address the problem of open defecation. Our goal was to spread awareness and garner public support .Urban India lack awareness and sensitivity to this problem.
The toilet was made in such a way that the person using it could see what was happening outside but no one could outside see inside. We captured the feelings & emotions on camera. It was amazing to see how people reacted to this ‘experiment.’ Celebrities,eminent dignitaries,performing International band & individuals interacted,experienced& pledged their support for the cause