Use of Radio & Audio | ||||
Client | Vodafone India | |||
Brand | Vodafone | |||
Entrant | Maxus | |||
Brief | To build credibility for Vodafone’s network & to position the brand as India’s own beloved network. | |||
Solution |
Live demonstration can build credibility. We came up with the idea to do a live torture test of the network by connecting radio stations across every major city & town in India through one mega teleconference call on Vodafone network. |