Use of Integrated Media
Client Vodafone India
Brand Vodafone
Entrant Maxus
Brief To build credibility for Vodafone’s network & to position the brand as India’s own beloved network. Audience We intended to target the whole of India to drive home the efficacy of the network and show a curated torture test of the network.
Live demonstration can build credibility. We came up with the idea to do a live torture test of the network by connecting radio stations across every major city & town in India through one mega teleconference call on Vodafone network.