Editing for Film Advertising
Client ITC Limited
Brand Savlon
Entrant Good Morning Films
Cultural Context The objective was to convice Indian mothers that professional athletes trust Savlon, hence Saina Nehwal, former world #1 badminton player was used. This film also synced well with current schooling and parenting culture which was embracing and acknowledging that sports played an equally important role as academics in the child’s development and growth.
Solution
 Dirt and hurt are integral lessons that prepare kids to face life We felt this insight helped in presenting an alternate perspective on protection that motivated rather than restrained. This was done using Saina Nehwal as a role model who battled against injuries to reach the top internationally.