Use of Integrated Media
Client Vodafone
Brand Vodafone
Entrant Big FM
Brief Our audience were our listeners across 45 stations nationwide, more specifically the Vodafone supernet users who value the brand and believe in it’s promise that Vodafone supernet has a nationwide seamless network to handle heavy voice usage
We proposed an activity where in RJ’s of our 45 stations would come together to sing vandematram on Vodafone supernet, this activity in unison would establish the brand’s promise in a way like none other. Bringing in national integration and the objective that the supernet has a nationwide seamless network. On15th Aug at 12 Noon, all 45 Station RJs connected through Vodafone Sang Vande Mataram