Art Direction for Press Advertising
Client Penguin Random House India
Brand Penguin Audiobooks
Entrant DDB Mudra Group
Brief Penguin’s physical titles have a competent market in India. The e-book segment is growing as well. But audiobooks don’t enjoy the same popularity. The brief was to showcase how listening to a Penguin audiobook can bring alive the book experience in much vivid a fashion. An experience quite different from simply just reading a book – so as to attract prospective converts.
Scale & Location The campaign ran as newspaper ads and in-situ posters at strategic locations. Wherever we could capture the attention of the book-reading population. And thereafter extol the immersive experience of an a Penguin audiobook to them.
Solution
 Penguin Audiobooks have a great selection of titles across genres. Combined with wonderful narration in each title, myriad worlds come alive in your ear. In other words, all your ear’s a stage.So we showcased dramatic moments contained in the book being played out inside an arena, a stage, a theatre that the human ear becomes when its exposed to our audiobook range.
Insight Penguin Audiobooks have a great selection of titles across genres. Combined with wonderful narration in each title, myriad worlds come alive in your ear. In other words, all your ear’s a stage.

So we showcased dramatic moments contained in the book being played out inside an arena, a stage, a theatre that the human ear becomes when its exposed to our audiobook range.