Use of Technology
Client Sharad Somani
Brand Western Union
Entrant DDB Mudra Group
Brief For global money transfer giants-Western Union Money Transfer, India was the world’s largest remittance recipient in 2016. Brand challenge was to breakthrough a clutter of ‘offers & discounts’ & create a campaign that could help the brand stay relevant, engage with the Indian Muslims to build some emotional connect & encourage customers to transact through Western Union during the month of Ramadan.
Aligned with Western Union’s global campaign #30DaysOfBetter, we created a localized effective on-ground solution through Nazar-E-Mecca. We created an immersive 360-degree trip of Holy Mecca for our customers that drove emotional connect and brand affinity for us. The customers who engaged with the content made sure the content & technology became the talking point in their houses and circles.