Press Advertising – English
Client Volkswagen India
Brand Volkswagen
Entrant DDB Mudra Group
Brief Long-distance trips without a break pose a significant risk of severe loss of attention which drivers often do not notice early enough.Volkswagen Passat’s Attention Assist is able to recognize these signs, and subsequently bring the driver’s attention back to the road.
Scale & Location We ran a series newspaper ads at strategic locations, where we could capture the attention of our target audience.
Solution
 When you’re driving for long a time, your mind takes a little leave of absence from your body. It floats to the land of imagination, as your body drives your car on autopilot.Borrowing from this observation, we showcased a series of clever illustrations that depict different entertaining scenarios that a woman imagines while driving.