Writing for Direct – English
Client Urban Ladder
Brand Urban Ladder
Entrant Urban Ladder
Brief The furniture and decor market is crowded. Local carpenters continue to rule the roost, and e-comm players with large marketing budgets eat into share of voice. How can we increase Urban Ladder’s brand recall, with a budget of just a little over 2 lakhs? And how can increase sales for one of our core categories – beds & mattresses?
We wanted to tell people that our beds and mattresses are so comfortable that their chances of getting through a long bedtime story are next to nil. So, we created a tiny collection of bite-sized bedtime stories – just long enough to read before you drift off to sleep.