| Writing for Direct – English | ||||
| Client | Urban Ladder | |||
| Brand | Urban Ladder | |||
| Entrant | Urban Ladder | |||
| Brief | The furniture and decor market is crowded. Local carpenters continue to rule the roost, and e-comm players with large marketing budgets eat into share of voice. How can we increase Urban Ladder’s brand recall, with a budget of just a little over 2 lakhs? And how can increase sales for one of our core categories – beds & mattresses? | |||
| Solution |
We wanted to tell people that our beds and mattresses are so comfortable that their chances of getting through a long bedtime story are next to nil. So, we created a tiny collection of bite-sized bedtime stories – just long enough to read before you drift off to sleep. | |||
