Casting for Film Advertising
Client Grey Worldwide
Brand Indian Confederation Of Ngo’s
Entrant FLYING SAUCER PICTURES
Cultural Context In India, slum clusters and dingy settlements in urban areas are the focus of many cause-related case videos during the months preceding the awards. Our parody shows how many case videos are shot in these slum dwellings which in turn has given rise to a booming industry of professional acting services
Solution
This satirical short documentary continues iCONGO’s campaign from last year and poses the question – do public service campaigns live beyond the case video and have a real impact?