Brief
The task was to showcase the cultural diversity of Gujarat and woo the tourist who has infinite choices within India.
Solution
Our inspiration was from Gujarat’s very own ‘Abhala’ style – an art of intricately embroidering many small mirrors onto a fabric. We designed a poster that could not only be displayed but also taken back home as a souvenir. Here, you see yourself in the centre surrounded by multiple mirrors reflecting the stunning colours and imagery of Gujarat. As you are an integral part of this art, you are immediately transported to this wonderful land.
Results
Seeing the splendours of Gujarat ‘reflected’ in the mirrors was a visual delight for the viewers. It received much attention from the tourists and Gujarat witnessed a 97% increase in the number of arrivals.
