We designed an enhanced RO for the Indian market with appealing aesthetics ease of serviceability and efficient product architecture. The approach to design was to keep the design very Spartan and minimalistic. The color black helps in reducing the bulk of the design at same time helping the design merge with very environment in which...

As per user research, many of the users are aware of the fact, that the water provided by KENT water purifier is highly healthy and pure and hence this new KENT GENISIS does not include showcasing of the technology. Till date, most of the RO + UV technology purifier’s are close to a brick and...

1. Soft story, Tough moral. The hare and the tortoise is a well – known, soft and simple tale that teaches a tough and bold moral. Its the slow and steady that wins the race, while it also explains that the strong and determined tortoise earns the perks (here the ice cream) in life, while...

Global warming makes it really tough on nature to reduce any number of trees, but we can atleast afford to lesser number of stone in nature. Soft and tough being to main qualities of the paper, similarly humans have such emotions at times. Hence my concept revolves around one thing seen in two different ways....

The Louis Philippe Jeans visual identity is inspired from the twill pattern which is very peculiar of jeans. The sharp edged twill pattern defines the strong nature of jeans cloth. There is a spiral flow of curves giving it the property of cloth. The curves also follow the golden ratio curve. The initials LPJ of...

As per we all know louise philippe is much famous for his rich, classic and luxurious formal clothing. now its about they are set to launch a new line of jeans. if I take a look at the three existing logo, they justify the standard ,royalty and elegance of its brands. if I have to...

Shaping Communications here means it is enhancing Communication with the wide network and top class customer service. It is globally expanding its footprints to distinct geographical areas like Africa. With the ever growing network it helps people connect to any part of the world without any barrier. ‘World is a small place to live and...

The purpose behind ‘ Embracing Connections ’ is to create a visual strategy to catch the readers attention. The shareholders who are also the owners of the company are holding up closely as a sign of their enthusiastic support to Bharti Airtel Limited. Also, this theme is conceptualised and designed to portray Bharti Airtel Limited...

Discover the hidden joy So what is this joy which is to be unveiled? Is it a joy of bounty or is it a joy of plenty? It is indeed a joy of eternity – ‘The Joy of Writing’ With the overpowering invasion of excelling technologies, lets not drown our age old asset of handwriting....

The objective behind this assignment is to inspire individual’s to take up and feel the joy of writing by hand once again. The idea that the four posters are attempting at is that, one is not limited to a specific medium like a pen or a pencil to express. While writing by hand there is...

Kisan First is formed by two separate private entities that will unite under one brand, aiming to doing agribusiness to handle processed foods. The solution is to help farmers create a network of jointly owned units that will transform raw to processed food. These networks will allow individual farmers to be part of the business...

Brand Name Setu Why the name? The name is functional as it talks about what the company does- bridging the gap. Designing the brand Its personality and values – The brand can talk about the direct link by which you are getting the produce. This can be articulated as- ‘you are using a product direct...