Kisan First is formed by two separate private entities that will unite under one brand, aiming to doing agribusiness to handle processed foods. The solution is to help farmers create a network of jointly owned units that will transform raw to processed food. These networks will allow individual farmers to be part of the business chain, as they will be processing their foods in the units and then selling to clients directly. High market access will be achieved instantly.
Kisan First itself means to give very preference to farmers. The name itself suggests the aims and importance of the brand. Keeping these aspects in mind the name suggestions given by us is “Farmage” which respectively means that ‘The Age of Farmers’ which subtitle line ‘Sowing the Revolution’. The aims and mottos of the brands say that it’s the time to eradicate the middlemen and give complete right, revenue and justice to farmers. The subtitle suggest an era of revolution in agriculture to bring in a new change of progress to fight for farmers rights.
Windmill is a symbol of force, energy and growth. To denote revolution a pinwheel was shown to indicate motion. The logotype was designed keeping in mind the subtleness and sharpness of the symbol. The positioning of the logo symbol is to shown the windmill in forward direction in order to give motion to Farmage.
Green is a symbol of growth, prosperity and progress whereas golden yellow depicts ripe, motivation and prosperity. These respective colours are used to show a process of farm cultivated crops to complete processed products.
