Branding/Visual Identity Scheme Client Vadilal Industries Pvt. Ltd. Brand Melt-in Agency Redlion (A Division of Publicis India) Description In 2012-13, Aastha Gandhi, a fifth generation scion of the Vadilal’s family, decided to start a high-end artisan gelataria with its first outlet in Ahmedabad, Gujarat. We named the gelato parlour – Melt-in. A simple word...

  Graphic Design Client Hanuman Talkies Brand Hanuman Talkies Agency Umbrella Design Description Brief Hanuman Talkies was a brand new production house in Mumbai. It needed an identity that would set it apart in a crowded industry. Solution According to Hindu mythology, Hanuman’s devotion to Lord Rama and Sita was once doubted in Lord Rama’s...

  Branding/Visual Identity Scheme Client Hanuman Talkies Brand Hanuman Talkies Agency Umbrella Design Description Hanuman Talkies was a brand new production house in Mumbai. It needed an identity that would set it apart in a crowded industry. According to Hindu mythology, Hanuman’s devotion to Lord Rama and Sita was once doubted in Lord Rama’s court....

Branding/Visual Identity Scheme Client Parle Agro Brand Café Cuba Agency Creativeland Asia Description Parle Agro, the largest Indian F&B company, was re-entering the carbonated drinks category. Not with a new cola, but a revolutionary new drink. The drink made for an inspiring comeback story for the company. After all, it was Parle Agro’s reply to...

  Typography for Design Client Filter Brand Filter Agency Alok Nanda & Company Description To create a poster for an exhibit of vintage rock posters at Filter – a design store in South Mumbai. The exhibit coincided with the Kala Ghoda Arts Festival and was meant to attract visitors who dropped by for it. In...

  Illustration for Design Client TAJ Vivanta Brand TAJ Vivanta – Luxury Hotels Agency Locopopo Description These works were orchestrated to cover all the activities in and around various Taj Vivanta Properties in one strong symbolic element. Each illustration depicts Indian culture in a simple and contemporary way; with a unique style which reflects the...

  Illustration for Design Client Frontline Magazine Brand Frontline Agency Ogilvy & Mather Pvt. Ltd. Description Frontline is a magazine that covers issues that are ignored by mainstream media. Through this campaign, Frontline urges its readers to focus on more important issues instead of Page 3 news and celebrity gossip that is usually covered by...

  Illustration for Design Client Cognizant Interactive Brand Cognizant Agency Cognizant Interactive Description Pitstop is a platform which celebrates the freedom of expression in all forms. Here, associates of Cognizant Interactive, Pune get together and speak about anything they might have in mind, be it topics like “Why Polo has a Hole” and “When the...

  Photography for Design Client Mattel Toys Pvt. Ltd. Brand Hotwheels Agency Ogilvy & Mather Pvt. Ltd. Description Hot Wheels wanted to showcase, via posters, their Safari series of toy off-road cars.Kids have wild imagination. Everyday objects turn fantastic in their world. So, the idea was to show the toy car in their actual playing...

  Typography for Design Client Papers by Kyoorius Brand Papers by Kyoorius Agency Kukooness Description Papers by Kyoorius wanted to promote their papers at the Kyoorius DesignYatra 2013.It’s an annual event where designers and advertising professionals from around the world come together and share ideas. To appeal to this audience and to make our papers...

  Typography for Design Client Vadilal Dairy Pvt. Ltd. Brand Vadilal Agency Famous Innoavations Description A local player competing with deep-pocket international brands, Vadilal Ice-creams wanted stand out in the category without big spends. The brief: the campaign will launch at the start of summer, it should speak of our great ingredients and should have...

  Branded Environments Client RSP Gourmet Food Pvt. Ltd. Brand The Glasshouse Agency The Architects Office Description TO SEE AND BE SEEN The idea was to create a world class international cuisine restaurant/bar, casual yet edgy, catering to the well traveled urbanite. A space, permitting a guest various options of indoor/outdoor/semi covered/opens to sky seating,...