Power Of Print Entrant J. Walter Thompson Insight Girls are teachers in many ways. So when you educate one, the knowledge gets passed on to everyone. Solution Changing the mindset of parents and stakeholders and making them understand the merits of educating the girl child. With the help of people’s participation and contributions.  

Art Direction for Poster Advertising Client Penguin Random House India Brand Penguin Audiobooks Entrant DDB Mudra Group Brief Penguin’s physical titles have a competent market in India. The e-book segment is growing as well. But audiobooks don’t enjoy the same popularity. The brief was to showcase how listening to a Penguin audiobook can bring alive...

Direct Response – Film Advertising Client P&G India Brand Ariel Matic Entrant BBDO INDIA Brief After having raise the issue of gender inequality through a nationwide debate with Share The Load campaign, the brief for 2016 from client was to create deeper social change – where the product and the brand plays an essential role...

Innovative Use of Radio Client Vodafone India Brand Vodafone Entrant Maxus Cultural Context Over the last one year, Indian telecom operators were facing the issue of calls drops, so much so that even the Indian parliament discussed the issue at length.on Independence Day, all RJ’s across India would sing the Vande-Mataram, the oldest Indian national...

Innovative Use of Radio Client Love Matters Brand Love Matters Entrant Ogilvy & Mather Cultural Context Bollywood music has a huge impact on young Indians. So strong in fact, that people started imbibing its influence on their behaviour. Decades of conditioning had immunized audiences to demeaning lyrics that objectify women and perpetuate gender violence. To...

Casting and performance for Radio Advertising Client Volkswagen Brand Jetta Entrant DDB Mudra Group Solution To highlight the innovative safety features of the Volkswagen Jetta in an engaging manner, we chose to build our campaign around possible conversations that could occur between different parts of the body in the event of a road emergency. We...

Casting and performance for Radio Advertising Client Class 21A Brand Doubtnut.com Entrant Contract Advertising Cultural Context All over the world, mathematics is the subject which scares most of the students. All the math problems are like scariest truth of their life. But at the same time kids enjoy scary stories the most. These scary stories...

Casting and performance for Radio Advertising Client Class 21A Brand Doubtnut.com Entrant Contract Advertising Cultural Context All over the world, mathematics is the subject which scares most of the students. All the math problems are like scariest truth of their life. But at the same time kids enjoy scary stories the most. These scary stories...

Sound design for Radio Advertising Client Abbott Healthcare Private Limited Brand Abbott India Entrant BBH India Scale & Location We made live radio spots – radio spots made outside and not in a studio. In actual locations in Goa, Bir and Ladakh we had real patients who were actually white water rafting, paragliding off a...

Sound design for Radio Advertising Client Class 21A Brand Doubtnut.com Entrant Contract Advertising Cultural Context All over the world, mathematics is the subject which scares most of the students. All the math problems are like scariest truth of their life. But at the same time kids enjoy scary stories the most. These scary stories not...

Direction for Radio Advertising Client Volkswagen Brand Jetta Entrant DDB Mudra Group Solution To highlight the innovative safety features of the Volkswagen Jetta in an engaging manner, we chose to build our campaign around possible conversations that could occur between different parts of the body in the event of a road emergency. We used the...

Direction for Radio Advertising Client Vodafone Group Brand Vodafone SuperHour Entrant Ogilvy & Mather Cultural Context This campaign was based on three main insights:1. Weddings are a big deal in India. Left with nothing much to do, every person attending these weddings has to go through a long tedious wait.2. Nothing beats the Indian traffic...