Direction for Radio Advertising Client Abbott Healthcare Private Limited Brand Abbott India Entrant BBH India Scale & Location We made live radio spots – radio spots made outside and not in a studio. In actual locations in Goa, Bir and Ladakh we had real patients who were actually white water rafting, paragliding off a cliff...

Radio Advertising Campaigns Client Abbott Healthcare Private Limited Brand Abbott India Entrant BBH India Scale & Location We made live radio spots – radio spots made outside and not in a studio. In actual locations in Goa, Bir and Ladakh we had real patients who were actually white water rafting, paragliding off a cliff and running...

Radio Advertising Campaigns Client Vodafone Group Brand Vodafone SuperHour Entrant Ogilvy & Mather Cultural Context This campaign was based on three main insights:1. Weddings are a big deal in India. Left with nothing much to do, every person attending these weddings has to go through a long tedious wait.2. Nothing beats the Indian traffic jam....

Radio Advertising Campaigns Client Love Matters Brand Love Matters Entrant Ogilvy & Mather Cultural Context Bollywood music has a huge impact on young Indians. So strong in fact, that people started imbibing its influence on their behaviour. Decades of conditioning had immunized audiences to demeaning lyrics that objectify women and perpetuate gender violence. To the...

Radio Advertising 31-60 Sec Client RD Overseas Brand RD Reverse Parking and Systems Entrant Contract Advertising Cultural Context In India, Bollywood is very close to everyone’s heart and so are Bollywood songs. Everyone enjoys them. Plus songs being an integral part of every car, most of us listens to songs while driving. So we made...

Radio Advertising 1-30 Sec Client Vodafone Group Brand Vodafone SuperHour Entrant Ogilvy & Mather Cultural Context The spot was based on a humorous yet true insight; weddings are a big deal in India. Left with nothing much to do, every person attending these weddings has to go through a long tedious wait. Suddenly, the plate...

Digital Installations Client Gatorade Brand Gatorade Entrant Dentsu Webchutney Brief Gatorade, the world’s no. 1 sports drink, helps replace what you lose in sweat. The challenge was to demonstrate this science in a fun yet effective way and also explain how exactly the sports drink works for your body. Scale & Location The activation was...

Innovative Use of Technology Client Work In India Brand elegantmentors.org Entrant Kinetic Worldwide Brief The brief was to help with cost effective technological solution that could save fishermen from unknowingly crossing into International waters and getting caught by maritime police of other countries and face long jail terms. Solution We turned the masks into alarm...

Innovative Use of Technology Client Adlabs Imagica Brand Imagica Entrant Sideways Brief Imagica needed to communicate the launch of “Choo Mantar”, a magic festival featuring India’s best illusionists and magicians to a database of visitors to spark re-visits to the park. Scale & Location or Cultural Context The advert ran in the women supplement (Sakhi)...

Technological Innovation Client Ceat Tyres Limited Brand Ceat Tyres Entrant Ogilvy & Mather Brief India has arguably the worst roads in the world and yet ironically Indian commuters have very little regard for safety. The objective was not only discourage adults from over-speeding but to bring about a behavioural change. CEAT championed the cause of...

Technological Innovation Client Zero Budget Agency Brand Fat Feed Fashion Entrant Response India Brief A fashion label designed using Instagram, borne out of an unique Instagram page @FatFeedZero. Each picture links to another and tells its own unpredictable story. The intrigue of how the images fall into place interests designers, artists, creative individuals – forming...

Writing for Digital Marketing – Hindi Client Clues Network Pvt. Ltd. Brand ShopClues.com Entrant Enormous Brief Indians living in tier 2/3 cities looking for value buys online. To promote our value for money offering, we delivered the “you don’t have to be rich to live rich” idea by tapping into the ‘rich dad syndrome’ where...