Christmas is all about gifting and sharing . We decided that this year we will give people the idea of giving a unique & precious gift: BLOOD.
To drive maximum people to the Red Cross blood banks during Christmas, we designed a poster with a special gifting message – GIFT BLOOD THIS CHRISTMAS. Because what gift could be more precious than blood itself?
These blood donation posters were put up in waiting areas of several clinics, hospitals, and card & gift shops.
People’s overwhelming response at our blood donation centres proved that our message was conveyed in the true spirit of giving and many people’s Christmas was made special.
