Background
Bio-farm is a maker of organic fertilizers. It prides itself on making eco-friendly fertilizers and caring for Mother Nature. It caters to an urban audience, including nurseries, flower enthusiasts and casual plant growers.
Brief
Bio-Farm wanted to redesign their existing packaging.
Our Idea
Instead of only creating a new visual design on the existing plastic packaging, we decided to go for a radical overhaul of the packaging. We wanted to create a new packaging that would take the company’s philosophy of being eco-friendly to a new level. Thus was born the ‘Good Paper Project’, a packaging design that used Bio-Farm fertilizer itself to create environment-friendly design.
Execution
We decided to eliminate the use of plastic and create paper that was made by mixing regular paper pulp and Bio-Farm fertilizer. This paper was then used to create packaging design printed with organic (eco-friendly) ink. Once empty, this packaging could be torn into small pieces and mixed in the soil. Upon watering the pieces of paper dissolved in the soil and acted as a regular fertilizer. So, in a nutshell, the ‘Good Paper Project’ packaging design was 100% organic and showed 100% love to Mother Nature.
Results
The environment-friendly and value-for-money packaging proved a huge hit among the target audience. The stocks sold very quickly, and the stores were out-of-stock very often. Bio-Farm benefitted as the packaging established their eco-friendly values, the customers benefitted as they go more fertilizer per pack, but more importantly the environment benefitted.
