Power Of Print | ||||
Entrant | FCB Interface | |||
Insight |
Many women have been denied the opportunity of education in their childhood, and due to which they have ended doing odd jobs as sweepers and house helps today. |
|||
Solution |
The series of ads have middle aged woman posing in a school uniform. The message tells that if this middle aged woman, who is a house help, would have received education as a child, wouldn’t have been posing in this ad for a few hundred rupees. Education opens a world of possibilities, and we urge people to ensure that no girl child grows up regretting the lack of opportunity to study. |