Power Of Print
Entrant FCB Interface
Insight

Many women have been denied the opportunity of education in their childhood, and due to which they have ended doing odd jobs as sweepers and house helps today.

Solution

The series of ads have middle aged woman posing in a school uniform. The message tells that if this middle aged woman, who is a house help, would have received education as a child, wouldn’t have been posing in this ad for a few hundred rupees. Education opens a world of possibilities, and we urge people to ensure that no girl child grows up regretting the lack of opportunity to study.