Chief Integration Officer, Leo Burnett South Asia
As the Chief Integration Officer of The Leo Burnett Group, South Asia, Prashanth Challapalli’s role focuses on operationalizing and scaling Leo Burnett’s unique methodology, PLAY, which puts context at the heart of creating content.
He works to integrate offerings across Leo Burnett, Orchard, Indigo Digital, Arc Worldwide and Prodigious within the Leo Burnett Group for the South Asian market. Besides this, he is also the key bridge between Publicis.Communications and Publicis.Sapient, responsible for bringing the best of Publicis.Sapient to all Publicis Communications clients.
Prashanth has built two heavily awarded digital agencies right from the ground up, including Jack In The Box Worldwide. He has managed teams with a strength ranging from 5 to 100, across functional specialists. Over the years, he launched and built brands both in the offline and online mediums and has been instrumental in inspiring work that has driven business for clients and won accolades at national and international award festivals for his agencies.
Across his experiences, he has learnt that data can yield rich insights on behaviour and in turn inspire exceptional creative work. He firmly believes that content should be inspired by culture, context should drive conversations and technology should give creativity wings to fly by enabling unforgettable human experiences.
Prashanth loves working with people and building teams that are driven by excellence. He is a strong believer in the fact that brands today don’t need a digital strategy, but rather they need a strategy for the digital world. According to him, this calls for a fundamentally new approach to brand building that also impacts business strategy.
