Brief
The Times of India awards the most eco-friendly Ganesha idol created for the Ganesha festival in Mumbai, every year. Inform people about the same along with inspiring them to be eco-friendly.
Solution
People were informed of The Times of India award for 2012’s most eco-friendly Ganesha idol in a relevant way− by also sending the message to adopt recycling.
Result
The campaign was widely viewed and embedded the thought to consider recycling in the minds of its viewers.
